I’m pleased to present a sampling of projects that illustrate my diverse responsibilities as Art Director.
From niche projects to companywide campaigns, I take pride in my reputation as a dependable designer who provides creative solutions that exceed my client’s expectations. As a problem solver, I listen to the needs of my clients and work with them to execute the best possible solution, both in print and online.
Take a look around. If you have any questions or would like to know more about a particular project, please don’t hesitate to contact me using the form below.
Digital
TEGNA’s new employee communications platform needed a name and visual identity for a fast-approaching companywide launch. Creative assets for Channel 1 included download instructions, an introductory animated video and the ongoing creation of graphics for corporate posts.
Byte Back is a companywide campaign to bring awareness to Gannett's IT Security policies. The current campaign includes a series of brightly colored posters that include each of Gannett’s more than 130 locations in a word cloud illustrating specific IT vulnerabilities. The first phase of the campaign (slide II) included posters depicting popular game shows that encourage employees to play a fun online game and win prizes while learning about Gannett's IT security procedures.
Digital / Animation
A holiday greeting created for TEGNA's business partners and advertisers, this prototype builds on the theme “Let’s build something together” that looks forward to a continued relationship in the coming year.
Print / Digital
TEGNA’s newly created employee innovation lab needed a brand identity before it could debut at a fast-approaching companywide webcast. After a quick brainstorming session, the name Think TEGNA was selected because it could be paired down to a simple moniker: T2. Above are a few comps presented for approval which incorporate TEGNA’s font and color palette. Which one do you think was selected?
24-page booklets showcasing Gannett's watchdog journalism efforts. The books were distributed at journalism conventions and college campus recruiting events.
Print / Digital
An initiative of TEGNA Inc., Make A Difference Day was one of the largest annual single-days of service nationwide. Thousands of volunteers across the country unite on the fourth Saturday in October with a single purpose: to improve the lives of others.
The values of Make A Difference Day — compassion, community involvement and the desire to help others — all start with the generosity of one’s heart. The square shape of the logo represents the TEGNA brand interlocking with a heart illustrating humanity and commitment to the communities TEGNA serves.
Advertisements promoting TEGNA, TEGNA Foundation and Gannett Co., Inc. sponsorships have been published in convention program books, Editor & Publisher magazine and Broadcasting & Cable.
Digital
A variety of HTML invitations for internal and external corporate events.
Digital
Website promoting the event space at the Gannett/USA TODAY headquarters. In addition to the logo, I recreated the floor plans and designed the website to be responsive to any device. TEGNA decomissioned the website after it sold the building to Tamares in late 2015.
At Thanksgiving, Gannett delivers pies to clients and advertisers to express gratitude for their dedication throughout the year. A new sticker is designed each year to brand the delivery boxes. Left: Gannett business partners see a lot of pie charts in various sales presentations; what better way to show gratitude than with a real pie? Right: “Keep Calm and Eat Pie” — do you know anyone who wouldn't heed that advice?
Print / Digital
Collateral to build awareness for Gannett’s Social Media Policy. The artwork includes icons from all of Gannett’s social media outlets illustrating that everyone at Gannett has an impact on the company’s messaging. The campaign includes posters, HTML emails and an intranet site that provides information about the policy, training materials as well as a fun quiz and prize opportunities.
Gannett's monthly employee magazine, the Gannetteer, highlighted news and events from around the company and was distributed to over 50,000 employees. The magazine ceased publication in 2009.
Digital
The TEGNA Foundation supports non-profit activities in the communities in which TEGNA does business. The Foundation's website offers the tools necessary for nonprofit organizations to apply for a grant.
Print / Digital
Presentation graphics for Gannett and TEGNA annual Employee Awards ceremony. Recent themes include All-Star Honors, March Madness and simple type treatments. The ceremony is webcast live to all employees across the country.
A series of posters to bring awareness to Gannett's Ener-G Smart campaign. As a nod to Gannett’s newspaper roots, all of the posters use stock illustrations that evoke a soap opera-style comic strip. The posters encourage employees to play an online game to learn how they can save energy at home and at the office.
Thank you for taking time to view my portfolio.
I'm always happy to discuss my work in more detail. Please send me a note via LinkedIn if you would like the inside scoop on any of the projects you’ve seen here.